Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- PPC Specialist/Media Buyer responsible for managing paid search campaigns for scandiweb's clients. Focus on developing and optimizing Google Ads and Bing Ads strategies for eCommerce success.
Responsibilities
- Develop, manage, and optimize paid search campaigns on Google Ads, Bing Ads, and other search platforms
- Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance
- Analyze performance data, generate insights, and make data-driven recommendations for campaign optimization
- Monitor and manage budgets, ensuring optimal spending and ROI for each campaign
- Collaborate with cross-functional teams to align PPC efforts with overall marketing strategies
- Keep up to date with the latest PPC trends, tools, and best practices
- Work closely with clients to understand their goals and develop tailored PPC strategies to meet those goals
- Provide detailed reporting on campaign performance and strategic recommendations for growth
Requirements
- 3+ years of hands-on experience with Google Ads and Bing Ads
- Experience with keyword research, campaign creation, and optimization strategies
- Strong understanding of PPC performance metrics and KPIs
- Ability to work with data analytics tools and create reports that provide actionable insights
- Experience working across different industries, adapting strategies to suit varied business needs
- Excellent communication and collaboration skills
- Detail-oriented and able to manage multiple campaigns simultaneously
- Google Ads certification (or other relevant certifications) is a plus
- Experience with bid management tools (e.g., SEMrush, WordStream, or similar)
- Familiarity with conversion tracking and landing page optimization
- Confident written and spoken English – scandiweb operates internationally with clients and colleagues, therefore English is our core language.
Benefits
- Competitive starting salary relative to the market
- Valuable eCommerce experience at the industry leader, scandiweb
- Exciting travel opportunities
- Support for hardware upgrades
- Core health insurance coverage and sports bonuses
- A diverse multinational team of experts to learn from
- Company-covered training and certification
- Legendary online and onsite events to celebrate our success together
Job title
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Degree requirement
No Education Requirement
Location requirements
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