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SP
Hybrid Growth Marketing Manager, Salla Ads
Posted 4 months ago
About the role
- Growth Marketing Manager focused on improving Salla merchants' advertising performance and growth through data-driven strategies. Leading performance marketing efforts across platforms to maximize ROAS and revenue opportunities.
Responsibilities
- Design and execute strategies that help Salla merchants increase their ROAS, conversions, and sales growth across all channels.
- Develop and manage growth playbooks, templates, and campaigns that merchants can easily activate from within the Salla Ads platform.
- Identify high-potential merchants and craft tailored performance strategies to scale their results.
- Own full-funnel performance marketing strategy (awareness → conversion → retention) for Salla Ads and merchant campaigns.
- Lead the optimization of merchant ad performance through advanced targeting, automation, and creative excellence.
- Build and manage a team of performance marketers focused on merchant acquisition, retention, and ad spend growth.
- Analyze campaign data to extract insights that drive actionable recommendations for merchants and internal teams.
- Establish ROAS benchmarks and continuously optimize towards lower CAC and higher revenue impact.
- Work with Product, Sales, and Customer Success teams to deliver measurable results for merchants using Salla Ads.
- Partner with platform teams (Meta, TikTok, Snap, Google) to launch co-marketing programs and optimize ad integrations.
Requirements
- 7+ years of experience in performance marketing, growth, or user acquisition, ideally in e-commerce or AdTech.
- Proven success improving ROAS, CAC, and LTV through data-driven marketing strategies.
- Strong understanding of digital ad platforms (Meta, TikTok, Snapchat,Google Ads, etc.).
- Deep analytical mindset — ability to interpret complex data and translate it into simple actions for merchants.
- Experience leading teams and managing multi-million SAR ad budgets.
- Excellent communication skills in English and Arabic are a strong
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