Hybrid Social Media Specialist

at Rumo Brasil

• Job title: Social Media Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cascavel, Brazil

About the role

• Senior Social Media Manager responsible for building digital presence for an executive and managing their online content strategy. Requires strong skills in social media management and content creation.

Responsibilities

• Strategically manage the complete digital presence of one of our directors;
• Build, position and strengthen the executive's personal brand;
• Ensure consistency, coherent narrative and excellence across all content channels;
• Develop a content strategy aligned with the CEO's vision, objectives and personal brand positioning;
• Build and maintain the editorial calendar taking into account the executive's schedule, institutional priorities and strategic themes;
• Identify trends, exposure opportunities, relevant topics and market movements;
• Monitor mentions, public conversations and topics related to the CEO's positioning;
• Conduct continuous benchmarking with reference leaders and executives;
• Create captions, scripts, speeches, messages and narratives consistent with the CEO's voice and personality;
• Participate in recordings, guide capture and support the CEO in videos, speeches and public appearances;
• Produce, edit and finalize content in various formats (Reels, Stories, short videos, TikTok and corporate videos);
• Capture photos and videos at events, trips, meetings and behind the scenes;
• Develop proprietary content segments, formats and series;
• Schedule and publish content on social networks (Instagram, LinkedIn, TikTok and YouTube Shorts);
• Ensure visual and narrative consistency across all produced materials;
• Manage messages, invitations and opportunities related to the CEO's digital presence;
• Organize recording routines, content backlog and production pipeline;
• Monitor metrics for reach, engagement, growth and reputational impact;
• Prepare analytical reports and optimization recommendations;
• Run A/B tests on formats, CTAs and narrative approaches;
• Coordinate with internal teams (marketing, branding, design, audiovisual and corporate communications);
• Organize the content library, raw assets, key phrases and strategic references.

Requirements

• Solid experience managing social media and personal branding (Instagram, LinkedIn, TikTok, YouTube Shorts);
• Excellent writing, storytelling and a natural ability to capture and reproduce the brand's voice;
• Proficiency in the production and editing of short videos (CapCut, Canva, Premiere or similar);
• Strong organizational skills and the ability to manage multiple simultaneous demands;
• Bachelor's degree in Communication, Marketing, Journalism, Advertising or related fields.

Benefits

• Commuter allowance (VT) to ensure you arrive comfortably, with no payroll deduction;
• Meal allowance (VA) on a Caju card so you can enjoy whatever you like, with no payroll deduction;
• Health allowance to take care of you at all times;
• Cultural allowance to nourish your mind and soul;
• Education allowance to help you invest in your future and keep learning;
• Fresh fruit every day at our Curitiba and Cascavel offices to keep your energy up;
• Hybrid work model because we believe in flexibility and balance;
• Wednesdays are Work From Home days;
• Semi-flexible working hours so you can organize your time your way;
• New parent kit for recent mothers and fathers, because family matters;
• Partnership with SESC to make the most of your free time;
• Employee benefits club and discount coupons at stores so you can get more value from your money;
• Day off on your birthday to celebrate however you want!