Strategic Marketing Lead for K12 Schools developing and executing marketing strategies; collaborative role enhancing brand and engagement.
About the role
- Marketing Analyst managing Digital Product projects, coordinating campaigns and market analysis for Rumo Brasil in Curitiba. Flexibility with hybrid work model, enabling home-office on Wednesdays.
Responsibilities
- Manage multiple marketing, product, and growth projects (launches, UX, and campaigns), defining priorities, timelines and risks.
- Analyze the market, competitors, and user behavior to generate actionable insights.
- Map and optimize the customer journey, identifying friction points and CRO/UX opportunities.
- Support the product roadmap using data, feedback, and adoption metrics.
- Define and refine product positioning, value proposition, and product messaging.
- Plan and execute go-to-market strategies for products and features, including external communication and internal training.
- Plan and coordinate content and campaigns (SEO, paid media, email and social) focused on demand generation and conversion.
- Operate automation and lead nurturing in RD Station, ensuring segmentation and database governance.
- Monitor and report KPIs/OKRs (acquisition, conversion, retention, CAC, LTV, NPS) and propose action plans.
- Analyze performance (GA4 and dashboards) and drive continuous optimization based on data.
Requirements
- Full-funnel digital marketing: basic SEO, SEM, content, social, email marketing, automation and paid media (Google and Meta Ads).
- Measurement and analysis: GA4, UTMs, events/goals, funnel analysis, spreadsheets and executive reporting.
- Tools: RD Station, Google Tag Manager (preferred) and keyword tools (Keyword Planner, SEMrush, Ahrefs).
- Product and growth: customer journey, product lifecycle, UX fundamentals, value proposition and differentiation.
- Management and communication: organization, prioritization, clear writing and the ability to work across multiple projects.
- Education: bachelor’s degree in Marketing, Communication, Business Administration, Technology or related fields.
Benefits
- Commuting allowance (VT) provided — no payroll deduction.
- Meal allowance loaded to a Caju card — no payroll deduction.
- Health assistance to take care of you at all times.
- Cultural allowance to feed your mind and soul.
- Education allowance to invest in your future and keep learning.
- Fresh fruit every day at our Curitiba and Cascavel offices to keep your energy up.
- Hybrid work model, because we believe in flexibility and work–life balance.
- Semi-flexible working hours so you can organize your schedule your way.
- New parent kit for moms and dads, because family matters.
- Partnership with SESC for leisure and well-being benefits.
- Benefits club and discount coupons at stores for extra savings.
- Birthday day off so you can celebrate however you wish!
Job title
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