Senior International Marketing Manager at Rover, enhancing customer growth in 16 international markets. Leading cross-functional efforts and data-driven strategies while collaborating with global teams.
Responsibilities
Contribute to and own implementation of the annual growth strategy for the International Markets. Transferring insight into plans, learning agendas and OKRs.
Own the execution of the local growth strategies with the central channel teams and external agencies. Setting clear New Customer volume targets per channel and managing any variances.
Work with the analytics department to ensure that actionable performance reporting and recurring mechanisms are in place - think Weekly and Monthly Business Reviews. Partner with the product and channel team to improve New Customer conversion rate for International Markets. Implement new, optimize existing and improve local experience of all landing pages.
Manage local content approach with central teams. Ensuring local content pillars in place and actioned against.
Produce and own local customer intelligence routines. Ensuring the local voice of the customer is being heard and turned into insight and action within the central teams including copy and content.
Requirements
High fluency in English (C2) is a must. This is the official Rover language and it’s used every day with every internal stakeholder.
Minimum of 8 years working experience driving cross-functional program outcomes
Experience of working directly with online and offline Marketing channels and technologies
Highly analytically independent - able to use data to solve complex problems in Excel/Google Sheets
Strong project management skills with the ability to define and execute against clear timelines while driving forward stakeholders
Clear and structured communication style both verbal and written especially in writing business cases
Demonstrated ability to effectively partner cross-functionally coupled with the ability to influence diverse teams to drive towards critical decisions and deliver outcomes.
Benefits
Long-term incentive plan with a company performance-based cash payout
Pension plan
Private medical insurance
25 days PTO
Meal allowance and flexible compensation plan (transport and nursery)
Gym membership
€450 to cover the costs associated with the adoption of a pet
Annual €150 wellness reimbursement
Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
Grab snacks, fresh fruit, in our kitchen to keep yourself going
Regular team activities, events, game nights, and more
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