Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Developing partner marketing strategies to drive demand generation at Rockwell Automation. Collaborating with sales and marketing teams to amplify reach and revenue growth.
Responsibilities
- Develop an understanding of RA GTM, portfolio, industries, strategic account plans, and our partner ecosystem working directly with sales.
- Responsible for partner marketing and direct marketing focusing on demand generation for both motions to drive a bigger wallet share and pursuing new logos.
- Collaborate with marketing Centers of Excellence (CoE) to align campaigns and programs to the subregion strategy to engage new personas, acquire new buying centers, and implement cross-sell and up-sell campaigns.
- Lead demand generation strategies with partners.
- Be the primary marketing contact for sales and partners in your sub region in North America.
- Report to the Director, Marketing - Americas.
- Integrate product marketing launches into marketing plans.
- Drive periodic reviews with the sales team to give visibility to results and performance and define improvements to the plans.
Requirements
- Bachelor's Degree
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- 5+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments
- Experience creating marketing account strategies applying modern marketing principles into strategic accounts including: account-based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
- Modern and integrated marketing experience
- Experience in Channel Marketing
- Experience working with sales teams, partner ecosystem and supporting programs to guide impact (Pipeline, Revenue…)
- Consultative marketing approach to engage with sales and channel partner community
- Budget and performance driven experience.
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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