Senior Marketing Analyst at Vivo Empresas focusing on B2B communication strategies and institutional reputation management across multiple channels. Planning and executing integrated events and marketing initiatives to generate business opportunities.
About the role
- Clinical Marketing Partner at Roche developing marketing strategies for high-value healthcare solutions. Collaborating with teams to improve patient outcomes in the diagnostics field.
Responsibilities
- Conduct market assessments using insights, business intelligence, and customer feedback to inform local strategies and campaigns.
- Develop, support, and execute the annual marketing plan that aligns with business goals.
- Build strong relationships with internal stakeholders, customers, opinion leaders, and medical societies to promote our solutions effectively.
- Lead and align cross-functional teams through matrix management to accelerate the commercialisation of new assays and expansions.
- Communicate the vision and achievements across the organization, ensuring all efforts are aligned with strategic goals and overall objectives.
- Provide training, messaging, and campaign associated promotional materials to enable the sales team’s success.
- Collaborate with internal and external stakeholders to shape national policy, develop value propositions, and advocate for Roche’s solutions.
- Stay compliant with industry regulations while driving innovation and business impact.
Requirements
- Experience in comparable commercial healthcare roles and ability to demonstrate transferable skills.
- Knowledge and understanding of the diagnostics and/or healthcare market.
- Strong ability to build relationships and communicate effectively across diverse stakeholders.
- Proven problem-solving skills and ability to focus on critical outcomes and goals.
- Marketing or business qualification or equivalent.
- B2B business expertise, including commercial and marketing strategy.
- Knowledge and expertise in a specialist disease area.
- Project management experience in a matrix environment.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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