Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Data-driven Growth Marketing Manager leading AI-powered campaigns in fintech logistics. Overseeing events and demand generation to drive measurable impact.
Responsibilities
- Lead a data-driven growth engine in fintech logistics.
- Own AI-powered campaigns, events, and demand gen.
- From strategy to measurable impact, with an inclusive, hands-on team.
- Build AI workflows across the marketing function: lead enrichment, personalization at scale, competitive monitoring, content production, and campaign analysis.
- Own the full event lifecycle - identifying the right shows, booth strategy, pre-show outreach and engagement, on-site lead capture, and high-impact post-show nurture in partnership with Revenue Ops.
- You own MQLs and marketing-sourced revenue.
- Design and run multi-channel campaigns (email, webinars, outbound, partnerships) that generate a qualified pipeline.
- Create landing pages, email sequences, case studies, and event collateral aligned to RoadSync’s value prop.
- Generate actionable insights, A/B test relentlessly, run pipeline reviews, and maintain HubSpot data hygiene.
- Manage budgets and optimize for cost-per-lead.
Requirements
- You’ve built and scaled a B2B demand gen pipeline (SaaS/fintech preferred).
- You can point to specific outcomes and results
- You can demo AI workflows you’ve built that replaced, or 10x’d, manual processes
- You’ve executed trade shows and events as a primary lead gen channel and can speak to ROI
- Hands-on HubSpot: automation, workflows, lead scoring, reporting
- Strong writer - cold emails that get replies, landing pages that convert, and being the human-in-the-loop to ensure copy/content for campaigns speaks to our customers and prospects in their voice
- You thrive where you’re a strategist and executor on the same day
Benefits
- Competitive Compensation & Equity: You have a meaningful stake in our success on day 1!
- In-office perks: Catered lunches on in-office days, paid parking, snacks, you know the drill
- Comprehensive Benefits: Medical, dental, and vision benefits premiums paid for employees.
- 401K plan available.
- Flexible Hybrid Schedule: Balance deep focus time and in-office collaboration
- Growth Culture: 15 days of PTO for your time, and a team that champions continuous learning and advancement
- Access to cutting-edge AI development tools, including Claude Code Enterprise, to enhance your productivity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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