Marketing & Growth Lead leading strategic marketing initiatives in digital solutions for Supply Chain with a focus on B2B demand generation. Collaborating with global teams and managing multiple projects.
Responsibilities
Develop and execute the quarterly marketing plan aligned with commercial objectives.
Define clear KPIs and monitor the performance of initiatives.
Structure the editorial calendar, campaigns, and reporting routines.
Propose, test, and implement new growth initiatives.
Manage and grow the company's institutional presence on LinkedIn.
Plan and execute sponsored campaigns focused on B2B demand generation.
Create strategic content to strengthen positioning, awareness, and conversion.
Generate qualified leads in direct alignment with the sales team.
Coordinate participation in sponsored events, trade shows, and activations.
Structure and execute pre- and post-event campaigns.
Requirements
Strong experience in B2B marketing or technology.
Experience with digital campaigns (organic and paid).
Knowledge of B2B content, paid media, marketing automation, and demand generation.
Familiarity with organizing events, trade shows, and corporate activations.
Experience in internal marketing and internal communications (desirable).
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