Growth Marketer focusing on Performance Marketing campaigns to enhance subscription models for a digital media company. Collaborating with teams to optimize KPIs and campaign strategies.
About the role
- Growth Analyst at Poki focusing on marketing measurement and data-driven strategies for a platform connecting players and developers.
Responsibilities
- Marketing at Poki is scaling, and with millions of players and complex cross-channel campaigns, understanding what truly drives growth is our next frontier.
- In this role, you become the compass for our marketing strategy.
- You build sophisticated measurement frameworks that tell us where best to invest our next marketing euro.
- You will work at the intersection of Data Science and Marketing.
- You are the owner of attribution and marketing effectiveness, turning raw data into clear actionability on RoAS and incrementality.
- By building reliable models, you give the marketing team the confidence to scale budgets, enter new markets, and optimize campaigns across the globe.
Requirements
- Have 4+ years of experience in Marketing Analytics/Marketing Measurement
- Possess a deep understanding of marketing measurement techniques (MMM, MTA, conversion lift studies, and causal inference)
- Are technically strong: proficiency in SQL is a must; experience with Python/R for modelling is highly preferred
- Can communicate complex data concepts to stakeholders (e.g., you can explain *why* the model matters to a marketeer)
- Are an autonomous problem solver who enjoys the freedom to define your own roadmap
- Have an entrepreneurial spirit; you don't just report on the numbers, you want to influence the business outcome
Benefits
- The dynamics of a fast-growing scale-up: personal responsibility, freedom, and the opportunity to work with a diverse, international, and highly motivated team
- A full-time contract and the chance to join our Employee Participation Plan
- A hybrid work environment, flexible hours, and a work-from-home budget
- A generous training and development budget – we believe play is how we learn
- Office in central Amsterdam (Spui) with daily lunches, team activities, and more.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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