Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Marketing Specialist driving performance marketing and creative strategies in a VC-backed green tech startup. Engaging in hands-on experience across marketing initiatives in the renewable energy sector.
Responsibilities
- Write high-impact, conversion-focused copy for paid ads, landing pages, email, and social media across the full funnel (awareness → conversion → retention)
- Support performance marketing initiatives by helping build, launch, and continuously optimize paid digital campaigns across key channels
- Conceptualise and iterate creative concepts in close collaboration with the design team for organic and paid formats
- Analyze full-funnel performance data to identify drop-offs, test hypotheses, and recommend optimizations
- Collaborate with marketing, sales, and product teams to develop growth initiatives and scale winning strategies based on data insights
Requirements
- Experience in performance marketing, copywriting, and market research
- Creative mindset with a knack for writing engaging content
- Analytical skills with the ability to interpret marketing data and optimize funnels
- Hands-on mentality, eager to learn and experiment
- Strong understanding of digital marketing tools and platforms
- Excellent communication skills in English and Portuguese, proficiency in Spanish is a big plus
Benefits
- Be part of a fast-growing VC-backed startup with a mission-driven approach
- Gain hands-on experience in different areas of digital marketing
- Freedom to experiment & bring your ideas to life in a small, creative team
- Real ownership & responsibility from day one
- Make a tangible impact in the renewable energy sector
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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