Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Paid Search Specialist optimizing global PPC campaigns to drive conversions and increase ROI for Rentokil Initial. Collaborating with marketing teams and managing Google Ads accounts effectively.
Responsibilities
- Deliver the operational implementation of RI’s Paid media Strategy
- Provide markets with support and advice on optimisation strategies for Paid Search management and best practices
- Assist with the strategy and planning for improving and maximising the Global ROI of Paid media
- Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets
- Create & maintain best practice documents & guides to share with markets
- Pro-actively test, evaluate & maximise the efficiency of Google product betas
- Maintain strong market relationships
- Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets
- Investigate account & agency issues
- Support the Quality Score improvements across accounts
- Support the sharing of paid search learnings with the SEO team and all other digital channels
- Collaborate with colleagues in our markets, across M&I categories and agencies
Requirements
- Minimum 12 months experience in Google Ads Paid Search
- Google Ads Certified
- Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets
- Excellent English written and verbal communication skills
- Google Ads Interface and Editor experience
- Experience with analysis and reporting
- Desirable
- Undergraduate degree
- Experience in managing multi-lingual Paid Search Accounts
- Bing Search Engine Marketing (SEM) experience
- Paid social experience (Facebook, LinkedIn)
- Google Data Studio experience
- Google Analytics Certified(GA4)
Benefits
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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