Director of Public Relations at Red Lobster, overseeing communications strategy and brand storytelling. Leading PR initiatives and managing media relations, crisis communications, and influencer engagements.
Responsibilities
Develop and implement a comprehensive PR strategy that positions Red Lobster as relevant, compelling, and exciting strengthening reputation while supporting brand initiatives aligned to our target demographics.
Proven ability to translate strategies and plans into measurable business and channel performance.
Develop and execute plans that ladder up to and amplify the brand marketing calendar and key initiatives.
Lead influencer strategy across owned and earned channels and ensure it cohesively aligns with paid influencer plans.
Spearhead brand partnerships and activations and associated large-scale events.
Identify proactive storytelling opportunities that elevate the brand among key influencers, national, local, and trade media.
Oversee media outreach, executive interview management, message development, events and overall media and influencer engagement for the CEO and brand at large.
Prepare executives and spokespeople for media interviews, speaking engagements, and press events.
Create or oversee the creation and quality of all media-facing communications, ensuring clear, consistent messaging resulting in high-volume coverage.
Develop communication materials and playbooks for all PR initiatives.
Occasionally support internal teams in crafting responses to guest inquiries including social media comments when the messaging requires PR expertise.
Serve as the primary liaison between the PR agency & internal partners.
Work collaboratively with the marketing team to ensure that all PR plans ladder up to and seamlessly integrate with business and guest communication priorities.
Ensure the PR agency effectively works with and positively contributes to the Integrated Agency Team's plans.
Manage budgeting, performance metrics, campaign planning, and contract negotiations.
Ensure agency output aligns with brand standards, business goals, and PR strategy.
Build, maintain, and execute the brand's crisis communication plan, ensuring readiness for operational issues, safety concerns, social media escalation, or reputational threats.
Act as the internal liaison during crises, coordinating closely with Legal, Operations, Risk Management, and Executive Leadership.
Provide media statements, talking points, Q&As, and real-time guidance during high-pressure situations.
Requirements
Bachelor's degree preferably in Public Relations, Communications, or Marketing.
8+ years of PR experience, with at least 3 years in a leadership role.
Proven success in building and leading PR strategies and plans, guest-facing communications, media relations, executive eminence, corporate reputation management, and crisis communications.
Experience managing PR agencies and budgets.
Ability to plan and manage large scale media and consumer events.
Exceptional writing, messaging, and storytelling skills.
Ability to work calmly and strategically under pressure.
Preferred Experience in hospitality, foodservice, retail, or another fast-paced, consumer-facing industry.
Strong understanding of interplay of PR and social media dynamics and earned-influencer strategies.
Background working in an Integrated Agency environment.
Benefits
Must live in Orlando and be in office 4 days a week
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