Marketing Specialist planning and executing digital marketing campaigns for Diadem brand. Collaborating with sales and preparing international marketing assets in a fast - paced environment.
About the role
- Retention Marketing Specialist at QVC developing marketing strategies for customer retention in a hybrid role. Focused on lead generation and optimizing campaigns based on data insights.
Responsibilities
- Development, planning, implementation and management of retention marketing activities across lead generation, new-name retention, loyalty/existing customer engagement, churn prevention and reactivation.
- Creation of detailed weekly and monthly plans for sales, customer count and incremental EBIT in alignment with the market's customer plan and digital sales plan.
- Building and optimizing campaigns in assigned channels using market and QVC International best practices.
- Analyzing campaign results, deriving actions and continuously improving performance.
- Identifying and developing new business opportunities based on campaign insights.
- Establishing and maintaining strong relationships with relevant business partners in the retention marketing area.
- Scouting new potential partners and integrating them into the retention marketing portfolio.
Requirements
- Minimum 2 years' experience in retention marketing with proven success in revenue growth and customer development.
- Degree in business, sciences, statistics or a comparable field.
- Solid knowledge of retention marketing tools (e.g., campaign management, marketing automation, machine learning).
- Strong analytical skills and the ability to present complex topics clearly.
- Experience working across multiple hierarchical levels up to executive level and within international teams.
- Ability to translate data insights into clear action steps and to persuade stakeholders.
- Business-fluent English (spoken and written).
- Ideally 3+ years' experience in a retail environment with retention marketing programs.
Benefits
- Flexible working & work–life balance: flexitime, home office, 30 days' vacation, workation (up to 20 days working abroad) and paid volunteer days.
- Wellbeing & health: QVC bike leasing, subsidized Urban Sports Club membership, 24/7 private accident insurance and a comprehensive health offering.
- Attractive perks: 20% employee discount on the QVC range, numerous corporate benefits and partner discounts, plus canteen subsidy and free parking.
- International, appreciative work environment: dynamic, international company culture with informal address (first-name basis) and strong team spirit.
Job title
Job type
Experience level
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Not specified
Degree requirement
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