PPC Strategist developing comprehensive performance marketing strategies to promote QS Events globally. Collaborating with regional marketing teams to generate leads and optimize campaigns.
Responsibilities
Devising and delivering scalable performance mkt campaigns, as part of a holistic strategy to generate leads for QS Events
Collaborating with marketing regional teams and directors to ensure performance mkt campaigns are aligned with business goals.
Introduce processes to improve campaigns’ management efficiency and eliminate overlapping actions
Keeping track of QS Events campaigns’ performance and taking continuous optimization action to deliver scalable results.
Implement innovative audience strategies that drive prospects from awareness to engagement to conversion aiming at ameliorating the quality of leads
Guide PPC executives on the latest AI advancements and proceed with a testing plan to unlock incremental value in campaigns’ performance.
Establish effective communication across teams and share actionable insights that shape a value-based strategy, by analysing historical data and current performance.
Any other duties that fall within the purpose and scope of the role.
Requirements
Excellent attention to detail and understanding of PPC acquisition strategies
A proven track record of managing multiple PPC accounts across Paid Social and Paid Search
Experience in testing and implementing AI advancements in performance marketing field
Proven ability of utilizing website analytics and search data to shape effective acquisition strategies
Great knowledge of Web Analytics tools including GA4
Confident in working with extensive data sets and conversion funnels to streamline audience acquisition
Strong organization and project management skills
Ability to understand critical issues and bring appropriate resolution to complex issues
Good presentation skills
Benefits
Competitive base salary
Access to an annual bonus scheme (for qualifying roles only)
21 days annual leave
Enhanced maternity and paternity leave
Unicredit Bank Partnership
Meal tickets
Medical subscription to Regina Maria
A vibrant social environment and multicultural and multinational culture
Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
A focus on welfare which is led by our global wellness team, with mental health first aiders globally
Access to a variety of diversity and inclusion initiatives and groups
Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
Support for volunteering and study leave
Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
Options to join our outstanding global Mentorship programme
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