Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Team Lead Digital Marketing & CRM responsible for profitable growth across all channels for PURELEI. Leading a team to enhance acquisition and retention strategies through data-driven decision making.
Responsibilities
- Responsible for profitable D2C growth across all relevant acquisition and retention channels
- Strategic management of Digital Marketing & CRM across the entire funnel
- Derive clear priorities and roadmaps from company objectives
- Lead the Digital Marketing & CRM team, both technically and disciplinarily
- Build and optimize structures, processes, and decision-making logic
- Drive data-driven decision making through the use of BI tools
- Close collaboration with relevant stakeholders to further develop acquisition, retention, and membership (app)
Requirements
- Degree in Marketing, Business Administration, Media or Communication Sciences, or equivalent
- 5–7 years of professional experience in Digital Marketing & CRM, ideally in a D2C environment
- Strong knowledge of Meta, TikTok & Google Ads Manager, as well as Klaviyo and Charles (or similar)
- Experience with BI tools, multi-attribution models, and Asana (or similar)
- Strong ownership and performance mindset with high initiative
- Strong analytical skills, decisive and resilient — able to perform under pressure
- Motivating leadership style with excellent communication and feedback skills
- Fluent in German and English, both written and spoken
Benefits
- Permanent (open-ended) employment
- Up to 30 days of vacation
- Childcare subsidy of up to 50%
- Training and development opportunities with an individual budget
- Monthly coaching sessions
- Regular team and company events
- Free fruit, coffee, soft drinks, and water in the office
- Monthly voucher for the PURELEI online shop
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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