Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
About the role
- Demand Generation Specialist creating engaging campaigns for lead generation and customer nurturing at Protolabs. Collaborating with sales and marketing teams to enhance conversion rates through innovative strategies.
Responsibilities
- Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.
- Craft email content and campaigns for individual and series communications that drive awareness and engagement.
- Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.
- Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.
- Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.
- Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.
- Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.
- Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.
- Collaborate with our data analytics team to report on campaign performance.
- Perform other related duties as assigned.
Requirements
- Bachelor’s degree or equivalent
- 3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts
- Excellent writing skills
- Ability to understand and use metrics to adapt and test strategies
- Familiarity with Pardot and Salesforce
- Familiarity with Monday.com
- Experience collaborating effectively with sales and marketing
- Self-starter with an enthusiasm to learn and develop subject matter expertise
- Keen observer and learner looking to continually be challenged and grow
- Ability to determine when to escalate problems to leadership and when to carry out solutions on your own
- Ability to work independently with excellent communication skills
- Detail-oriented, self-reliant, and process-driven mindset
- Highly organized with excellent time management skills
- Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)
- Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects
- Strong independent drive for results
Benefits
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- PTO + Holiday Pay + Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program with a 15% discount
- And More!
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