Hybrid Director, Creative Strategy

at Prose

• Job title: Director, Creative Strategy
• Job type: Full Time
• Experience level: Lead
• Salary: $180,000 - $200,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Williamsburg, United States

About the role

• Director of Creative Strategy leading performance marketing initiatives at Prose, a beauty company leveraging AI for personalized haircare and skincare solutions.

Responsibilities

• Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta, Google, AppLovin, Pinterest, etc)
• Build and maintain a creative testing and optimization framework, using insights (customer, competitive, etc) to continuously improve performance
• Partner with Brand, Creative, and Growth teams to ensure creative is aligned, on-brand, and channel optimized to meet KPIs
• Partner with Creative team to scale internal creative production capabilities, with a focus on video to drive creative diversification and aid pipeline health
• Translate business and growth objectives into clear creative roadmaps, briefs, and testing plans to hit CPA targets and drive relevance with high LTV customers
• Use AI tools to enhance workflows for ideation, iteration, and creative testing
• Lead, coach, and develop a team of two in-house strategists, setting clear priorities and expectations
• Manage 3+ external agency partners, including onboarding, scope alignment, budget, performance management, and feedback
• Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content
• Oversee the development and delivery of high-performing creative assets, ensuring quality, consistency, and speed
• Analyze creative performance and communicate learnings and recommendations to Growth, Brand, and executive leadership stakeholders
• Foster a culture of creativity, innovation, and collaboration within the paid social creative team

Requirements

• 8+ years of experience in growth marketing, creative strategy, or performance marketing
• Experience in a DTC, e-commerce, or high-growth company
• 4+ years of people management experience, with a proven ability to develop and lead small teams
• Demonstrated experience managing agency partners and driving business results with ability to negotiate contract terms
• Strong understanding of performance marketing channels and how Creative impacts key growth metrics
• Deep understanding and thought leadership around performance marketing as it relates to crucial topics like GenAI, Algorithm updates, etc.
• Experience with data analytics and creative reporting tools (Looker, Motion, etc.)
• Excellent communication, collaboration, and stakeholder management skills
• Paid social media and video platform expert with a proven, creative testing playbook

Benefits

• A competitive and flexible PTO policy
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• FSA and commuter benefits
• Snacks and vending machine available on site