Associate SEM Analyst managing large-scale search campaigns across platforms. Optimize spend and performance through analysis and testing for customer acquisition and retention.
Responsibilities
Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs
Perform keyword research, audience segmentation, and bid strategy optimization
Collaborate with data science and analytics teams to develop dashboards, reports, and performance models
Conduct A/B and multivariate tests
Partner with creative, product, and analytics teams
Analyze competitor activity and market trends
Manage budgets, pacing, and forecasting
Continuously explore and test automation and AI tools
Requirements
1-2 years of experience in SEM or performance marketing
Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4)
Advanced proficiency in Excel/Google Sheets; experience with SQL
Experience with Python, or Tableau is a plus
Proven analytical and quantitative skills
Familiar with conversion tracking, attribution modeling, and campaign optimization techniques
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