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Hybrid Senior Product Marketing Manager – Vision, Onboarding, Adoption & Expansion
Posted last month
About the role
- Product Marketing Manager blending go-to-market strategy, UX, and product experiences for engaging customer journeys at a tech company.
Responsibilities
- Leverage customer feedback, market research, and data analysis to refine messaging, user flows, and product positioning.
- Ensure that all touch points—from ads to in-product experiences—align with the user’s expectations and needs.
- Develop narratives and campaigns that tell the story of how our product solves real-world problems.
- Craft messaging that is both curiosity-driven (top of funnel) and solution-focused (mid and bottom funnel).
- Collaborate with the marketing team to deeply understand target audiences, develop positioning, and execute GTM plans that drive adoption and growth.
- Translate customer pain points into messaging that resonates at every stage of the funnel.
- Partner with UX designers to craft intuitive in-product experiences that reduce friction and reinforce value.
- Use micro-copy, interface design, and user flows to turn interest into action.
- Cooperate with marketing, product, and design teams to ensure alignment and clarity on objectives.
- Develop clear and actionable strategies to address gaps in the buyer’s journey.
Requirements
- 5+ years of substantial experience in marketing: Deep understanding of GTM strategies, customer acquisition, and lead nurturing. Proven experience planning and executing successful campaigns.
- 5+ years of substantial experience a position that includes UX Collaboration- Strong understanding of UX principles, user flows, and micro-copy.
- Proven track record of successful collaboration between marketing, UX, and product teams.
- Product Knowledge- Ability to communicate technical features as customer benefits.
- Substantial experience in collaborating product managers and developers.
- Strategic Thinking: Ability to see the big picture while sweating the details that matter.
- Data-driven approach to identifying and addressing gaps in the user journey.
- Exceptional communication and storytelling skills.
- A knack for empathy—both for the user and cross-functional teams.
- Experience in SaaS, tech, or fast-paced startup environments.
- English — mother tongue level / flawless verbal and written skills; all communications are ONLY in English.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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