Senior Sales Manager for SLED segment driving U.S. market strategy and team leadership at Cloudflare. Leading sales efforts for State, Local, and Education customers while fostering culture and growth.
About the role
- Senior Sales Manager managing Specialty Channel portfolio including Department Stores and Promo partners. Balancing strategic relationship management with execution in the consumer products industry.
Responsibilities
- Develop channel strategy, including joint business plans and quarterly/seasonal strategies tailored to each retailer’s unique format and shopper base.
- Serve as the primary owner for all Specialty Retail accounts, including department stores, pop culture retailers, book/toy chains, and promo/closeout buyers.
- Build and maintain strong relationships across buying, planning, supply chain, and marketing teams.
- Own revenue forecasting, opportunity sizing, and performance analysis for each account.
- Drive new distribution expansion opportunities across categories and sub-classifications.
- Manage seasonal pitches, category reviews, product previews, and promotional negotiations.
- Identify white-space opportunities for limited editions, fandom tie-ins, or exclusive product collaborations.
- Manage external partners, including outside sales agencies and distributors to unlock growth opportunities.
- Drive the Corporate Promo channel strategy, positioning it as a high-impact consumer discovery and brand awareness engine while delivering profitable revenue growth.
- Manage and growth the existing supplier partner relationship, ensuring alignment on brand standards, product assortment, and pricing.
- Track and report performance metrics, including revenue, margin, customer reach, and repeat business.
- Identify and pursue new corporate promo opportunities, including agencies, distributors, B2B platforms, and strategic brand partnerships.
- Ensure brand integrity and channel discipline, including logo usage, customization guidelines, packaging, and distribution controls.
- Ensure flawless item setup, content accuracy, packaging readiness, and in-store merchandising execution in collaboration with Sales Operations and Marketing.
- Track inventory levels, replenishment performance, and sell-through trends; proactively address risks ranging from stock-outs to slow-moving SKUs.
- Manage order flow, PO accuracy, and shipping timelines across a highly varied retailer base with the support of the Sales Operations team.
- Partner with Marketing on account-specific campaigns, retail storytelling, in-store displays, and seasonal marketing alignment.
- Collaborate with Product teams on line architecture, retailer exclusives, and product innovation opportunities.
- Work with Finance and Operations to optimize margins, freight planning, and demand forecasting accuracy.
- Deliver weekly, monthly, and quarterly performance updates, highlighting KPIs, risks, and growth opportunities.
- Leverage industry trends, pop culture/fandom insights, and competitive analysis to shape account strategies.
- Monitor promotional effectiveness and provide post-mortem insights to inform future planning.
Requirements
- 8-10+ years of experience in account management, retail partnerships, or CPG/consumer products sales
- Experience with Department Stores, Fashion/Lifestyle, Book/Toy/Fandom channels, and Corporate Promo is strongly preferred
- Bachelor’s Degree in Business, Marketing, or equivalent work experience
- Demonstrated ability to communicate, present, and influence multiple levels of an organization
- Ability to manage diverse account types with different needs, calendars, and operating structures
- Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment
- Must be a self-starter that shows ownership and commitment to the job
- Highly versed in Microsoft Office Suite with specific emphasis in Excel & PowerPoint. Comfortable with G-Suite platform
- Action-oriented and flexible mindset to drive impact in a fast-paced, rapidly changing growth environment
- Sense of humor, personal integrity, and appreciation for the power of teamwork
- Ability to travel domestically up to 30%.
Benefits
- 20% annual bonus potential
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Sales Director driving new business growth at Amperity. Collaborating with teams to bridge business and technology for client needs in the data platform space.
Sales Manager leading a team to meet sales targets and drive market penetration for Reckitt. Focusing on customer relationships, strategy development, and team performance.
Regional Sales Manager managing a team of sales professionals for Medtronic in Australia and New Zealand. Driving growth and building relationships to enhance healthcare solutions.
Romance Sales Manager at Meliá Hotels International overseeing wedding leads and room blocks. Collaborating on sales strategies and managing group database for successful event execution.
Head of Sales managing hotel services, budgets, and client accounts in Vizcaya, Spain. Driving sales strategies and overseeing action plans in collaboration with the sales team.
Sales Manager driving commercial success for Sol Tropikal Durrës hotel. Capturing and managing key accounts while executing strategic sales actions to ensure revenue growth.
Group Sales Manager focusing on lead quote, closing, and contract management for hotels in the commercial zone. Supporting MICE sales strategy and budget compliance at hotel cluster.
Senior Sales Manager responsible for securing contracts and collaboration with Government of Japan in aerospace. Engaging with industry partners and customers for aerospace solutions based in Tokyo area.
Field Sales Manager role for launching Flatpay in France, engaging with SMEs and driving sales growth. Responsibilities include client acquisition, installation support, and ensuring a seamless customer experience.