Content Specialist optimizing digital experiences for prospective undergraduate and graduate students at PLNU. Leading technical writing, collaboration, and content strategy efforts for the university's web presence.
Responsibilities
Leading the technical writing for content creation efforts for the university’s website, ensuring clarity, consistency, and engagement
Collaborating with faculty, staff, and departments to craft content for program pages, department pages, and more
Using tools like Semrush to measure performance and interests in order to make data-informed recommendations
Partner with UX designer to develop infographics and visual content that enhance storytelling across webpages
Leveraging ChatGPT (or similar platforms) to improve content creation workflows and output
Serving as the execution engine in driving content-focused marketing campaigns and projects from concept to completion
Managing and mentoring student writers and interns, ensuring high-quality deliverables and growth
Building and maintaining a scalable content crafting system for ongoing website content updates
Publishing and optimizing content across PLNU’s main digital communication channels including the websites SEO and GEO efforts as well as advertising platforms
Leading in the development and execution of resource content strategies with student and outsourced writers
Requirements
Bachelor’s degree required
Demonstrated ability to effectively communicate technical topics to a non-technical audience
1-2 years of previous work experience or significant related internship experience
Knowledge in working with ChatGPT (or similar) is a plus
Experience working in SEO or keyword research tools like Semrush is a plus
Able to exercise adaptability, integrity, and patience in all situations
Ability to be a self-starter, work independently, and complete tasks in a timely manner
Strong time management, organizational skills, and the capacity to use independent judgment in prioritizing tasks
Ability to make data driven decisions
Strong aptitude to take direction and work effectively as a supportive, positive, and cooperative team member
Ability to work effectively as a member of a mostly hybrid-remote team
Flexibility to come to the office upon request (San Diego) to meet with key stakeholders about priority projects, generally no more than 1-2 days per week
Evidence of Christian commitment and active church involvement
Benefits
health, dental, tuition benefits for employees and dependents
competitive retirement matching
vacation and sick time
15 paid holidays per year
opportunities to engage with our community including staff chapel and a robust wellness program
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