Intern working on Inbound Content Marketing for chocoBRAIN, a buyer enablement platform aiding SMEs. Responsibilities include website updates and content creation using tools like Canva.
About the role
- Senior Content Strategy Manager driving audience growth and conversions for Fashion & Luxury brands at Hearst Magazines. Leading editorial creativity and data-driven strategy to enhance audience engagement.
Responsibilities
- Lead end-to-end content strategy for multiple Fashion & Luxury brands, driving audience growth and valuable conversions (e.g., commerce, subscriptions, newsletters)
- Partner with senior editorial leaders to shape coverage and distribution strategies across Search, Discover, social, newsletters, Apple News, and onsite platforms
- Translate performance data into actionable insights, moving from analysis to clear recommendations and measurable impact
- Run experiments and growth initiatives, building structured project plans, tracking progress, and ensuring strong execution and follow-through
- Conduct regular performance deep-dives and competitive analyses to identify opportunities, content gaps, and areas for optimization
- Collaborate cross-functionally with teams including Commerce, Partnerships, and Product to align on strategy and amplify results
- Champion content best practices through training, workshops, and ongoing enablement for editorial teams
- Drive adoption of emerging tools and technologies, including AI, by testing, scaling, and embedding effective workflows
Requirements
- 5+ years of experience in content strategy, audience development, or a related field, ideally within a fast-paced editorial environment
- Strong editorial instincts with a clear point of view on what resonates with fashion and luxury audiences
- Experience using analytics tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Google Trends)
- Advanced proficiency in Google Sheets or Excel, with the ability to analyze and synthesize complex datasets
- Demonstrated ability to turn data into compelling narratives, insights, and actionable strategies
- Excellent communication and stakeholder management skills, with experience partnering across editorial, product, and business teams
- Highly organized with strong project management skills; able to manage multiple priorities and deadlines effectively
- A proactive, curious mindset with a passion for experimentation and continuous improvement
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Paid time off, including vacation, sick leave, and holidays
- Parental leave and family support programs
- Employee wellness initiatives and resources
- Access to exclusive events, content, and experiences
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