Digital Content & CMS Specialist optimizing and managing digital presence for Axpo's corporate website. Collaborating with global marketing teams to deliver high - quality web experience.
About the role
- Analista de Performance I focusing on digital content performance and campaign optimization for Grupo RBS. Collaborating with design and strategy teams to enhance media effectiveness.
Responsibilities
- Monitor and optimize the performance of digital content, posts, and campaigns;
- Promote content to expand reach and improve results on paid media platforms (Meta Ads and Google Ads);
- Analyze engagement, reach, conversion, and performance metrics across digital channels;
- Assess the impact of graphic assets and media formats, recommending improvements to maximize results;
- Create reports and dashboards with insights for continuous optimization of campaigns and content;
- Collaborate with design, content, and strategy teams to ensure materials perform optimally;
- Research trends, benchmarks, and new methodologies to evolve performance strategy;
- Support content optimization following SEO best practices;
- Apply strategic thinking to improve content based on performance analysis and insights.
Requirements
- Experience analyzing the performance of digital content and campaigns;
- Proficiency in Meta Ads and Google Ads for campaign management and optimization;
- Practical experience with SEO, including keyword analysis, content optimization, and organic ranking best practices;
- Familiarity with analytics and monitoring tools (Google Analytics, Looker Studio, or similar);
- Experience with Excel for organizing and analyzing performance data;
- Understanding of consumer behavior and the impact of different media formats;
- Analytical, organized, and results-oriented profile;
- Ability to interpret data and propose performance improvements based on metrics;
- Interest in or experience with using AI to support analyses, campaign optimization, or insight generation.
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
AI Content Designer at LOOP creating scalable content systems for high - profile brands. Blending design, automation and production to deliver multi - market assets.
Digital Science Application Specialist working on the Science Table, providing product training and curricular support. Collaborate with teams to enhance educational resources and customer engagement.
Internship in audiovisual content production for Marketing team at AMORIM consultancy, focusing on engaging global communication. Responsibilities include scripting, editing videos for digital platforms, and collaborating on marketing strategies.
Visual Content Curator curating and managing visual content for the PicCollage app. Collaborating with global artists to build an engaging content library for a user base of over 200 million.
Director of Promotional Review & Content Platforms driving critical processes and AI solutions at GSK. Collaborating with teams and ensuring compliance in content delivery processes.
Content Analyst focusing on Branding at VOLL, enhancing communication across channels and events in innovative mobility solutions.
Junior Digital Content Scheduler managing and optimizing digital signage across a network. Handling content delivery, schedule management, and collaboration with cross - functional teams.
Senior BIM Modeler responsible for developing and managing BIM content at Arcadis' Global Excellence Centre. Collaborating with multidisciplinary teams to ensure compliance and improve efficiency.
Head of Visual Content leading creative production at Loaf, a premium UK furniture and homeware brand. Collaborating with teams to produce engaging photography and videography across channels.