Hybrid CRM Analyst – Mid-level

at Pmweb

• Job title: CRM Analyst – Mid-level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• CRM Analyst driving customer satisfaction and strategic engagement at Pmweb. Requires marketing degree and experience in customer management and digital marketing.

Responsibilities

• Opportunity Identification: Detect new needs and expand the clients' service portfolios.
• Proactive Communication: Maintain daily contact with clients, participating in meetings and interacting via email and WhatsApp.
• Strategic Relationship Management: Build close relationships with clients, understand their needs, and deliver exceptional service.
• Platform Adoption: Increase usage of Pmweb platforms and products, driving customer engagement and satisfaction.
• Workshop Facilitation: Design and deliver workshops to train clients on effective use of available tools.
• Project Management: Participate in special projects assigned by management and collaborate with operational teams.
• Metrics Monitoring: Track clients’ metrics daily to ensure strategies are optimized.
• Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service consumption.
• CRM Strategy Development and Execution: Focus on optimizing segmentation and campaign personalization using methodologies such as RFV and LTV.
• Control Group Implementation: Measure marketing campaign effectiveness to ensure efficient resource allocation.
• LTV Analysis: Identify high-value customers and propose actions to maximize lifetime value.
• Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors, leveraging segmentation data.
• CRM KPI Monitoring: Analyze retention, churn, and engagement rates, recommending continuous improvements.
• Cross-team Collaboration: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
• Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Previous experience managing client portfolios and providing strategic account management.
• Strong knowledge of digital marketing, CRM campaigns, and performance marketing.
• Familiarity with industry practices in CRM, CRO, and Loyalty.
• Data analysis skills; ability to interpret metrics and results to identify new business opportunities.
• Proficiency in Spanish and English is a plus.

Benefits

• Health and Dental Insurance
• Life Insurance
• Childcare Assistance
• Birthday Day Off
• Wellhub
• Transportation Allowance
• Meal and/or Food Allowance
• Language Learning Incentive
• Education Incentive
• Certification Incentives
• Home Office Allowance
• Structured Evaluation Cycle