Marketing Lead driving growth initiatives with restaurant partners for Deliveroo. Responsible for developing and executing marketing strategies and building effective relationships with key stakeholders.
About the role
- Account-Based Marketing Manager at fintech company driving ABM strategy and execution. Collaborating with sales and marketing teams to optimize account engagement and revenue generation.
Responsibilities
- Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
- Translate go-to-market priorities into strategic campaignsDefine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
- Lead digital ABM execution across paid social, display, and other account-based channelsCollaborate with other Digital Marketing team members to develop and apply insights across ABM programs
- Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
- Establish operating processes and communication frameworks to align Marketing and Sales around ABM
- Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue
Requirements
- 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
- Experience fintech or startup environments, preferred
- Proficiency in any data visualization tool
- Ability to translate performance data into clear insights and recommendations for stakeholders
- Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented, proactive mindset and ability to thrive in ambiguity
Benefits
- Health insurance
- Flexible work hours
- Professional development opportunities
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