Staff Product Marketing Manager responsible for product penetration and feature introduction for Qonto in Germany. Collaborating with the local Managing Director and product teams for effective market strategies.
About the role
- Marketing Manager responsible for the go-to-market process at PIPA GmbH, a SaaS startup. Focusing on growth and demand generation through targeted marketing campaigns and funnel optimization.
Responsibilities
- You are our first dedicated marketing hire and will actively shape the entire go-to-market process.
- From strategy to hands-on execution, you own the full marketing funnel — with a focus on growth, demand generation and funnel optimization.
- Design and implement targeted growth campaigns
- Build and optimize funnel structures (e.g., landing pages, email flows, paid social)
- Test and iterate performance-based measures to generate MQLs
- Collaborate with Sales/SDR to provide targeted content and campaign support
- Own KPIs across the customer journey (CAC, CPL, MQLs, SQLs)
- Provide strategic sparring with the founders and, if needed, with external agencies
Requirements
- Several years of experience in SaaS marketing (ideally at an early-stage company or scale-up)
- Technical audience understanding (e.g., field service, infrastructure)
- Hands-on mentality with a high degree of ownership
- Experience building and scaling growth marketing processes
Benefits
- Close collaboration with the founders
- High-ownership culture with significant scope for shaping and rapid iteration
- Performance-oriented environment focused on impact, not bureaucracy
- Hybrid working model for Hamburg and Berlin — remote also an option
- 50% employer contribution to the company pension plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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