Business Development Specialist converting hot marketing leads into qualified sales meetings at a healthcare startup. Collaborating with AEs and utilizing Hubspot to drive business growth.
Responsibilities
Identify and prioritize the most compelling leads and convert them into qualified meetings using multi-touch, multi-channel sequences
Partner with AEs to engage high-priority accounts with thoughtful, personalized messaging that develops trusted relationships
Pick up the phone—there’s nothing as impactful as a knowledgeable conversation and you’ll be comfortable with cold calling, navigating blockers and getting to your target
Create customized cadences and follow up on leads with original, ABM-style outbound messaging
Research new accounts, build target lists, create persona playbooks, and constantly test and refine your methodology to drive more qualified meetings
Immerse yourself in the healthcare landscape, understand what motivates our ICPs, and always be looking for new opportunities to make an impact
Navigate Hubspot like a native (training can be provided, but you’ll be expected to be proficient within 1 month and expert within 3), and ensure all sales activities are properly documented
Build a feedback loop with the marketing team to develop and test messaging, measure campaign performance, and report outcomes to company leadership
Requirements
Bachelor’s degree (business/marketing/finance or similar) or 2+ years in B2B sales, business development, account management, or similar
Excellent communication and interpersonal skills; executive presence with customers and internal teams
Analytical mindset, comfortable interpreting data and making clear, defensible recommendations
Familiarity with common sales and martech tools, including AI, and enthusiasm about using technology to accelerate the pace without reducing quality
Prior healthcare experience is strongly preferred but not essential for the right candidate
Benefits
Competitive compensation commensurate with experience
Potential to earn equity based on performance
Remote-friendly work environment
Medical, dental, and vision coverage for employees and dependents at a nominal cost
Paid maternity leave
FSA and Dependent Care account options
401(k) Eligibility after 6 months of full-time employment
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