Performance Marketing Manager optimizing social media campaigns at resonads. Analyzing performance metrics and collaborating with the marketing team in a structured environment.
About the role
- HCP Marketing Director tasked with developing strategies for Trumenba and optimizing brand performance. Collaborating across teams to support vaccine uptake in the US market.
Responsibilities
- Develop HCP strategies and marketing initiatives
- Direct advertising agencies in development of impactful resources aligned to brand strategy
- Shape and lead the development of content for US Plan of Action meetings
- Support Operational and Tactical plans that drive the short- and long- term HCP strategy
- Collaborate with Field Leadership to gain input to inform planning
- Collaborate and align with marketing team counterparts
- Collaborate with PGS and Finance to ensure supply plans are optimized
Requirements
- BA or BS required; MBA preferred
- 8+ years commercial/marketing experience is required including US pharma experience
- Preference for experience with vaccines or other buy/bill business models
- Strong familiarity with US marketing landscape including HCPs and medical groups/integrated delivery networks
- Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges
- Adept at balancing short- and long-term priorities and manage multiple priorities effectively
- Strong expertise at strategic and tactical thinking
- Demonstrated innovation champion
- Preference for experience developing impactful digital strategies
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
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