Consumer Ecosystem Strategy Director leading transformation in Pfizer’s digital consumer ecosystem. Focusing on user experience, journey mapping, and digital health engagement with a consumer-centric approach.
Responsibilities
Support the global strategy and transformation of Pfizer’s consumer digital ecosystem
Reimagine Pfizer’s online presence to deliver personalized, connected, and high-impact experiences across channels
Establish clear value propositions, north stars and KPIs for each digital asset
Map key customer journeys across each ecosystem asset aligned with value propositions/north stars
Champion human-centered design methodologies
Support execution of 2026 Big Bets – identifying how they come to life across the digital ecosystem
Stay at the forefront of digital innovation, monitoring emerging technologies, competitive dynamics, and healthcare trends
Requirements
Experience (8+ years) in strategy, innovation, and/or customer experience positions
Obsessed with identifying and solving for consumer pain points
Strong analytical prowess to conduct root cause analyses
Deep expertise in journey mapping and human-centered design
Passion for staying connected to external trends and emerging technologies
Demonstrated ability to effectively influence senior leaders and colleagues
Role model for the PFE Values (Courage, Excellence, Equity, Joy)
Strong writing, presenting, and influencing skills
Discretion and trustworthiness in dealing with confidential information
Bachelor's Degree required
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Paid holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage
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