Shopper Activation Manager leading shopper-focused strategies at Perrigo for self-care product visibility. Collaborating across commercial functions and managing agency relationships in London.
Responsibilities
Drive shopper-focused activation strategies
Ensure successful execution of branded and own-label initiatives
Serve as the go-to expert for shopper activation
Manage day-to-day relationship with our shopper marketing agency
Monitor and analyze POS for continuous improvement
Play a key role in monthly meetings
Launch annual shopper marketing toolkits
Requirements
Minimum of 3 years in FMCG or Consumer Healthcare
Proven ability to manage budgets and deliver measurable ROI
Strong analytical skills and ability to translate insights into actionable plans
Excellent stakeholder management and communication skills
Self-reliance and an ownership mindset
Solid business acumen, strong written and oral communication skills
Track record of success with progressive responsibility
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