Social Media Specialist managing content across platforms for a mobile app development company. Collaborating with teams to boost brand awareness and community engagement through social media strategies.
About the role
- Marcom Manager at BASF developing marketing communications strategy for Canola crop protection. Leading social media strategy and integrated campaigns to drive demand and brand advocacy.
Responsibilities
- Leads the end-to-end marketing communications strategy for the Canola crop protection portfolio
- Ensures nuanced, coordinated storytelling across seed and crop protection portfolios
- Establishes social strategy, engagement standards that evoke trust, and listening practices that guide best practice across the MarCom team
- Strengthens integrated seed and CP narratives and ensures marketing programs remain aligned with commercial priorities
- Partners with crop, brand, and xarvio® managers to support development of integrated crop and brand plans
- Aligns agency requirements, timelines, and expectations early in the planning process
- Leads the development, coordination, and execution of crop and brand marketing communications plans
- Acts as the primary point of contact between BASF and the Agency of Record for crop, brand, and cross-crop campaigns
- Collaborates closely with MarCom team members to align cross-crop, crop, and brand campaigns under a holistic customer journey
- Maintains and manages an integrated campaign calendar to avoid overlapping, ensure prioritization, and support coordinated execution
- Serves as the BASF brand advocate by ensuring all content is aligning with brand standards, positioning, and platform strategy across channels
- Manages overall budgets for brand, crop, and cross-crop initiatives, while forecasting spend accurately and tracking performance monthly
Requirements
- A Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Agriculture, or a related field, or bringing equivalent experience
- Minimum of 8 years of progressive experience in marketing, brand management, integrated campaign leadership, or other commercial roles
- At least 3 years of experience in the agriculture industry, with an understanding of grower and retail customers in Canada as a preference
- Experience in social media strategy, community engagement, and managing reputation, issues, or sensitive topics
- Experience in social media strategy, publishing, moderation, social listening, insight generation, and paid digital marketing activities.
- Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with an agency and multiple stakeholders
- Knowledge of digital integrated farming platforms such as FieldView and xarvio®, while building knowledge of the crop protection and seed industry and its customers
- Strong judgment, responsiveness, and brand stewardship while managing multiple budgets with forecasting and tracking
- Experience in social publishing, management, listening, and analytics platforms (e.g., Sprout Social, Hootsuite, Meltwater) and working proficiently with Microsoft Office Suite.
Benefits
- From competitive health and insurance plans to robust retirement benefits that include company-matching contributions
- Engaging learning and development opportunities to help you make the most of your talents and your role
Job title
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Experience level
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Not specified
Degree requirement
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