Content Maker transforming content strategy into measurable results for Payplug. Creating quality content to support lead generation and digital marketing efforts.
Responsibilities
Reporting to the Senior SEO & Content Manager (Héloïse), you will turn our content strategy into measurable results
Content creation: You design, write and manage strategic lead-generation content (expert articles, case studies, interviews, videos, research, guides, webinars)
Technical activation: You publish and activate your content on WordPress and HubSpot to generate leads (creating landing pages, calls-to-action, forms and follow-up emails)
Project orchestration: You manage projects end-to-end, from writing to coordinating visuals with the Design team
AI & prompting: You leverage your expertise with AI (prompting) and writing-assist tools (MarkIA) to maximize production speed and relevance
Growth team support: You support ABX campaigns and ensure adherence to the editorial line across our advertising materials (Ads)
Product content: You optimize and support the production of product page content to maximize clarity and visitor conversion
Analysis & performance: You track your results (downloads, leads, conversion rates, ROI) and drive actions to meet the objectives set by the Senior Manager
Requirements
2–3 years of experience in content marketing / lead-gen content production
Proficient in HubSpot, solid knowledge of WordPress, and experience with project management tools such as Jira
Familiarity with Semrush, Google Search Console, Figma and AI tools like MarkIA is a strong plus
Excellent writing skills, flawless spelling and a strong analytical, ROI-focused mindset
Benefits
Hybrid work arrangement + a €350 contribution toward remote work equipment
25 paid vacation days per year & 10 RTT days per year
Coffee, tea, snacks, Monday breakfasts, Friday after-work drinks and other events to foster team life
Offices in Paris’s 13th arrondissement (Bibliothèque François Mitterrand)
Swile card (meal vouchers) worth €10 per day (56% covered by Payplug)
Alan health insurance (Blue plan) covered 60% by Payplug / Second Parent leave (Parental Act)
Public transport or Vélib subscriptions 50% covered by Payplug
Moka.care for individual mental health support
Windoo: sports, wellbeing and personal development activities
2 days per year offered to volunteer on teambuilding projects with associations via DayOne
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