Content Specialist at Alberta Blue Cross shaping brand presence through engaging content creation. Collaboration across teams to drive content strategy for brand awareness and lead generation.
Responsibilities
Collaborate with design, marketing and digital teams to ideate and define content goals
Support content planning and strategy: Implement integrated, audience driven content strategies
Assume responsibilities as a project manager on some projects
Content research and creation and/or curation
Work with a variety of business stakeholders to identify business goals and content objectives
Gather intelligence to write for a variety of mediums
Responsible for maintaining the functional flow of content
Collaborate with stakeholders to craft content on various topics
Conduct keyword research, monitor SEO performance and implement strategies
Editing, proofreading and fact checking to ensure brand and style guidelines are adhered to
Consult with Team Manager to ensure content delivery plan aligns with overarching content strategy
Involved in ensuring content measurement to support enhancements
Requirements
Bachelor’s degree in journalism, marketing, communications, or a related field
Minimum of three years in content creation, copywriting or communications
A diverse portfolio demonstrating a passion for your work
Familiarity with content management systems (e.g., WordPress, Drupal, Joomla)
Experience with Adobe Experience Manager would be an asset
Strong computer skills (MS Office)
Understand various content platforms (blogs, long-form content, social media, print media)
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