Marketing Assistant developing content across email, social media, and outreach. Supporting campaigns for a growing marketing agency with an emphasis on video and email marketing.
About the role
- Analista de Tráfego e Performance at Paschoalotto optimizing paid media campaigns. Focused on data analysis and improving user journey through media efforts across various channels.
Responsibilities
- Plan, set up, launch and optimize paid media campaigns (Google Ads, Meta Ads, TikTok Ads and other channels).
- Define objectives, KPIs and performance targets by campaign, channel and city.
- Ensure strategic audience targeting and efficient use of budget.
- Run continuous A/B tests (creatives, copy, audiences, landing pages and formats).
- Analyze seasonality, economic context and user behavior to inform strategic adjustments.
- Build, maintain and evolve performance, funnel, conversion and journey dashboards.
- Be proficient with GA4, analyzing events, conversions, funnels and user behavior.
- Work on tagging and measurement of events and conversions, ensuring reliable data across the user journey.
- Use Google Tag Manager (GTM) for creating, validating and maintaining tags.
- Identify measurement gaps, inconsistencies and opportunities to improve tracking.
- Ensure governance, quality and reliability of the data used in analyses.
Requirements
- Proven experience with paid media (Google Ads, Meta Ads, TikTok Ads).
- Proficiency in GA4 and analysis of performance and behavioral data.
- Experience with Google Tag Manager (GTM) and structuring events and conversions.
- Strong analytical skills and the ability to read funnels and user journeys.
- Experience with dashboards and data visualization tools (Looker Studio, Power BI or similar).
- Knowledge of A/B testing, CRO and conversion optimization.
- Knowledge of organic traffic acquisition sources (SEO, organic search, organic social, referral and other unpaid channels).
- Experience working in environments with multiple products and audiences.
- Close collaboration with product and technology teams.
- Experience in performance- and data-driven environments.
Benefits
- Meal allowance
- Benefits club: An exclusive benefits club for our Paschoalovers, providing access to discounts at various partner establishments
- Star Bem: Online therapy platform offering 4 free sessions per month for Paschoalovers
- TotalPass: Wellness platform with discounted access to gyms and fitness activities
- Day off: All employees are entitled to a day off on their birthday
- Parental leave: 6 months of maternity leave and 20 days of paternity leave
- Sesc: Free access to the leisure activities offered by the club for employees' dependents
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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