Marketing Associate focused on data analysis and creative marketing strategies for Skowhegan Savings Bank. Collaborating across teams to enhance customer engagement and support business growth.
Responsibilities
Focus on data collection, reporting, and applying creative marketing strategies to support the bank’s growth initiatives.
Analyze marketing data to uncover opportunities for increasing revenue within the existing customer base.
Collaborate with the Marketing team and various business lines to help develop and execute targeted campaigns aimed at generating new business, enhancing customer engagement, and expanding wallet share.
Assist in monitoring and maintaining the Customer Relationship Management (CRM) system.
Work closely with the VP of CX, Marketing team and business lines to proactively identify revenue opportunities within customer data.
Assist in coordination of marketing campaigns to tap into identified revenue potential.
Develop, maintain and create reporting dashboards, merging data from CRM, legacy bank systems, and marketing tech stack.
Proactively act as a resource for the marketing team in data gathering and content creation.
Uncover business insights, analyze large amounts of data, and effectively reduce complexity to make actionable recommendations.
Requirements
Associates or Bachelor’s degree preferred or at least 2 years of marketing or data analysis experience.
General knowledge of CRM systems and application support.
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