Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- Product Marketing Manager at Pano AI translating technical concepts into compelling narratives. Leading go-to-market strategies and collaborating with product, sales, and customer success teams.
Responsibilities
- Own product positioning and messaging for Pano AI’s platform, ensuring clear differentiation in the wildfire detection and intelligence market
- Lead go-to-market (GTM) strategy for new product launches, features, and expansions
- Partner closely with Product, Sales, and Customer Success to align on customer insights and priorities
- Develop high-impact sales enablement materials (pitch decks, battlecards, case studies, ROI tools)
- Conduct market, customer, and competitive research to inform strategy and messaging
- Drive content strategy across website, campaigns, and field marketing to support pipeline generation
- Support pricing, packaging, and product adoption initiatives
Requirements
- 5+ years of experience in product marketing, preferably in B2B SaaS, utilities, public sector, climate tech, or enterprise software
- Strong ability to translate technical concepts into clear, compelling customer value propositions
- Proven experience launching products and driving go-to-market strategies
- Excellent storytelling, writing, and communication skills
- Experience working cross-functionally with product, sales, and executive stakeholders
- Analytical mindset with the ability to leverage data and customer insights to inform decisions
- Bachelor’s degree or equivalent experience
Benefits
- Comprehensive medical, dental, and vision coverage
- Matching 401(k) plan
- Flexible paid time off
- Stock options
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