Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- Product Marketing Manager owning messaging, positioning, and go-to-market execution for Cloudforce's AI platform. Building marketing functions and collaborating across product, sales, and marketing teams.
Responsibilities
- Own and maintain the nebulaONE® messaging architecture — core messages, product pillars, and persona-specific variants for each buying committee role.
- Build and maintain the sales enablement materials the nebulaONE® buying motion requires.
- Lead the go-to-market process for new nebulaONE® features and capabilities.
- Monitor the competitive landscape, conduct win/loss analysis, and maintain a current view of where nebulaONE® is differentiated and where it is vulnerable.
- Partner with customer success to turn deployment experiences into case studies, testimonials, and ROI data.
- Serve as the primary owner of Cloudforce's internal messaging and positioning agent.
Requirements
- 4–7 years of product marketing experience in B2B SaaS or enterprise technology — with demonstrated ownership of messaging, positioning, and sales enablement.
- Experience building or significantly expanding a product marketing function.
- Strong writing skills — the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers.
- Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about.
- Familiarity with the Microsoft ecosystem — Azure, Microsoft 365, and the partner and co-sell motion.
- Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks.
- Experience with HubSpot, competitive intelligence programs, and win/loss analysis.
Benefits
- Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
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