Senior Manager, Brand Strategy & Identity managing brand strategy and governance for Abbott's global product portfolio. Collaborating with teams to ensure brand consistency and effectiveness.
About the role
- Senior Brand Strategist leading brand evolution for Pagaleve, a fintech startup. Responsible for strategic positioning, campaign direction, and brand consistency across initiatives.
Responsibilities
- Define and evolve Pagaleve's strategic positioning and value proposition.
- Build and consolidate the brand platform (territory, core narrative, key messages, and the brand's role within the category).
- Conduct exploratory research with customers and prospects (qualitative and quantitative), turning data and behavior into actionable strategic insights, either internally or with partners.
- Lead brand health tracking initiatives and equity studies, analyze results, and propose strategic directions based on findings.
- Structure and advance the brand communication strategy and calendar, ensuring coherence across campaigns, institutional initiatives, and business agendas.
- Set narrative priorities throughout the year, organizing themes and communication territories in an integrated manner.
- Translate business objectives into applicable and measurable brand strategies.
- Work closely with the creative team to build, refine, and advocate for campaign concepts, structuring the strategic rationale behind ideas.
- Lead brand strategy for launches and go-to-market initiatives, ensuring alignment between narrative, product, and channels.
- Ensure coherence among Branding, Product, Growth, and Performance teams.
- Develop clear, consistent, and inspiring strategic briefs for internal teams and external partners.
- Define frameworks and processes that ensure scalability and consistency of communication.
Requirements
- Solid experience in brand strategy (strategic agencies or consultancies)
- Proven track record in building positioning, territories, and brand platforms
- Experience in repositioning or evolving a brand
- Experience collaborating with multidisciplinary teams
- Experience in fintech or retail
- Background in branding consultancy
- Experience connecting branding with performance/growth
Benefits
- CLT employment contract
- Competitive compensation
- For your and your family's well-being, we offer health insurance covering 100% of the employee and 75% for the first dependent
- Dental plan
- Monthly discount voucher at stores that accept Pix Parcelado
- Day off on your birthday
- Meal/food allowance (VR/VA) via Ifood Benefícios card
- WELLHUB
- Flexible working model: hybrid, with office space available for those who prefer to work on-site some days of the week
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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