Product Marketing Manager crafting market narratives and strategies for a top SaaS publisher. Collaborating with cross - functional teams and driving customer - centric messaging in the legal tech space.
About the role
- Senior Director influencing go-to-market strategy within Equinix's AI-driven digital infrastructure markets. Collaborating cross-functionally to optimize product offerings and revenue generation.
Responsibilities
- Continuously monitor enterprise and hyperscale customer needs around AI workloads, latency, security, and sustainability, and convert these insights into value propositions, ideal customer profiles (ICPs), and prioritized segments
- Build and maintain an intelligence framework in collaboration with market and competitive intelligence functions to track disruptive technologies, competitor strategies, pricing models, partner ecosystems, and regulatory shifts; translate findings into concrete GTM plays, market entries, and commercial experiments
- Lead GTM strategy for key products, solutions, and segments, defining target markets, customer journeys, sales motions, channel strategy, and success metrics
- Partner with Revenue Operations, Finance, and Marketing to define and track GTM KPIs and run regular reviews to optimize GTM strategy and plays based on performance data
- Champion continuous improvement by evaluating, testing and scaling new GTM models (e.g., new channel types, land-and-expand motions for AI workloads, vertical-specific plays) and sunsetting underperforming approaches
- Collaborate closely with Product, Product Marketing, Sales, Customer Success, Corporate Development, Finance, and Operations to align roadmaps, launch plans, coverage models, and investments with GTM strategy
- Serve as a primary strategic thought partner to senior leaders on AI infrastructure, cloud and interconnect networking, and data center economics, ensuring GTM decisions reflect market and customer realities
- Support major launches and market expansions from strategy through execution, including segment definition, value propositions, pricing and packaging, channel strategy, and post-launch reviews
- Support the creation of scalable GTM playbooks and sales enablement assets (segment narratives, competitive positioning, objection-handling, and play-by-play guides) to equip field and partner teams.
Requirements
- 15+ years in technology or digital infrastructure (data centers, cloud platforms, interconnect/fiber, edge, or related)
- Bachelor’s degree required (Computer Science, Computer Engineering, or related discipline preferred); advanced degree or MBA a plus.
- Deep familiarity with AI/ML compute trends, networking technologies, sustainability solutions (renewables, fuel cells), and regulatory domains such as data sovereignty and energy policy, and their impact on GTM strategies
- Proven experience in GTM and/or growth strategy for data centers or digital infrastructure or technology, including industry/segment marketing, competitive intelligence, commercial optimization, GTM design, and launch leadership
- Demonstrated success operating across at least two of North America, EMEA, and APAC, with comfort navigating differing regulatory regimes, customer requirements, and partner ecosystems
- Advanced fluency in market modeling (capacity, demand, pricing), scenario planning, and financial and investment analysis, applied directly to commercialization and GTM trade-offs
- Track record of turning market and customer insight into clear GTM strategies, measurable revenue outcomes, and scalable playbooks.
Benefits
- Employee Assistance Program
- You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
- You and Equinix may contribute to a retirement plan to help you plan for your financial future.
- You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.
- You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).
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