Influencer Marketing Manager leading influencer partnerships for The National Lottery's marketing campaigns. Collaborating with teams to ensure compliance and success in campaigns.
About the role
- Lead national and international influencer marketing campaigns for top-tier clients in the beauty and FMCG space. Oversee budgets, mentor team, and ensure brand alignment.
Responsibilities
- Independently lead national and international influencer marketing campaigns for top clients in the beauty and FMCG sectors
- Act as a strategic advisor, guide the operations team, and serve as the central liaison between clients, creators, and internal teams
- Develop creative concepts and campaign strategies in close collaboration with the client service team
- Lead client calls, project kick-offs, and status meetings
- Manage the entire creator onboarding process – from talent sourcing and briefing to contract negotiations and coordination with management teams
- Ensure brand fit, tone of voice, and quality standards are maintained across all content
- Take responsibility for budget planning, cost control, and performance reporting
- Mentor and guide junior and mid-level team members
Requirements
- 4–7 years of experience in influencer, social media, or brand marketing – ideally within an agency environment
- Strong understanding of creator strategies, platform mechanics, and performance KPIs
- Proven track record managing complex client projects and large budgets
- Confident communication and presentation skills
- Passion for brand building, social trends, and creative storytelling
- Excellent written and spoken German and English skills
Benefits
- A great team of fun, caring, and incredibly smart people with flat hierarchies and an open communication culture
- A dynamic, constantly evolving work environment with exciting international projects
- Flexible hybrid working setup: home office and on-site work, with a pet- and people-friendly office
- Competitive benefits package (workation, Urban Sports, company bike [JobRad], etc.)
- An employer committed to equal opportunities — and: no one will stand in your way if you're ready to make things happen
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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