Influencer Marketing Manager driving influencer campaigns, focusing on YouTube. Join Nord Security to collaborate with content creators in a data - driven environment.
About the role
- Influencer Marketing Manager localising and executing yfood’s influencer strategy across various platforms in the UK. Building partnerships to enhance brand visibility and drive performance objectives.
Responsibilities
- Localise and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch, and TikTok in the UK market.
- Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand.
- Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content.
- Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals, and campaign execution.
- Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations.
- Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised.
- Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant.
- Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets.
- Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities.
Requirements
- A degree in Marketing, Communications, Business or similar.
- Experience working within influencer marketing, ideally 2-3 years.
- Knowledge of Social media & Influencer Landscape in the UK.
- Willingness to learn and an independent, structured way of working.
- Ability to work towards clear KPIs, and be comfortable with data.
- Fluent English (C2), with sensitivity to the UK tone of voice.
Benefits
- 30 days of paid vacation per year.
- Monthly sports allowance of €30 to support wellbeing.
- Workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of health management.
- Free snacks, drinks, and fruit basket.
- Opportunity for Workation from other EU countries.
- Dynamic and colorful environment with international markets, promoting equal opportunities and valuing diversity.
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