Hybrid Senior Enrollment Manager

at OU Education Services

• Job title: Senior Enrollment Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $85,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Norman, United States

About the role

• Senior Enrollment Manager driving performance in enrollment team while developing new undergraduate online portfolio at educational institution. Leading team of Enrollment Coaches for scalable enrollment outcomes.

Responsibilities

• Lead, coach, and continuously develop a team of enrollment coaches to consistently exceed engagement, quality, conversion and start targets.
• Set clear expectations and manage to outcomes, through high quality interatctions and consistent activity, with transparent accountability.
• Conduct regular 1:1s, call coaching sessions, QA evaluations, and performance reviews.
• Foster a culture of excellence, ownership, and student-first service – effectively leading your team through changes that move the mission forward.
• Support the development and refinement of scripts, talk tracks, FAQs, email templates, and other key enrollment collateral.
• Assist in designing and optimizing student journey workflows that improve speed-to-engage, conversion, and yield.
• Test and evaluate communication strategies (phone, email, SMS) and provide data-backed recommendations.
• Become a SME in the Undergrad programs, processes, and systems to support collaboration with internal teams and University stakeholders.
• Help build dashboards, KPIs, and reporting tools that give clear visibility into funnel health.
• Monitor daily, weekly, and monthly performance; identify bottlenecks and escalate actionable insights.
• Partner with leadership on forecasting, goal-setting, and maximizing conversion throughout the funnel.
• Leveraging performance metrics and trends, hold the team to high standards for both behaviors and measurable outcomes.
• Work closely with Marketing, Student Success, CRM/Operations, and Academic leaders to ensure aligned messaging and smooth student experiences.
• Support new program launches by preparing advisors with the right training, resources, and program knowledge.
• Provide meaningful feedback on lead quality, student barriers, and operational improvements.

Requirements

• Bachelor’s degree required; Master’s preferred.
• 3 - 5+ years of enrollment management experience leading teams in a high-performance, metrics-driven environment.
• Proven record of leading a team to consistently meet or exceed enrollment and conversion goals.
• Proven track record of creating solutions to challenges and implementing strategies to successful outcomes.
• Strong writing skills for scripts, email templates, and communication flows.
• Experience with CRM systems (Salesforce preferred) and reporting dashboards.
• Ability to lead through clarity, urgency, and accountability in a fast-paced environment.
• Ability to interface with high level university leaders, representing OUES professionally and positively.