Performance Marketing Intern at Intrepid managing ecommerce campaigns for brands across SEA. Collaborating with a team to enhance digital marketing effectiveness through data - driven strategies.
About the role
- Associate Director, Paid Search leading performance across client accounts. Responsible for strategy, growth, and mentoring team members in a hybrid advertising agency.
Responsibilities
- Own performance across assigned paid search accounts, with full accountability for results
- Set clear optimization priorities aligned to business goals such as revenue, pipeline, efficiency, or growth
- Oversee budgets and pacing to ensure disciplined investment and no preventable over or underspend
- Identify risks early and implement corrective action before escalation is required
- Provide confident, data-backed recommendations to Client Service and senior stakeholders
- Translate client business objectives into clear search strategies and execution direction
- Guide account structure, bidding strategy, testing frameworks, and measurement approach
- Partner with Media Strategy, Client Service, Creative, and Performance teams to ensure integrated execution
- Coach and develop Senior Associates and Associates on performance judgement and optimization strategy
- Create clarity around priorities, success metrics, and decision-making frameworks
- Model and encourage responsible AI usage to improve efficiency and quality of output
Requirements
- Strong hands-on expertise in Google Ads and Microsoft Ads across complex, performance-driven accounts
- Demonstrated ownership of performance outcomes, not just execution
- Experience setting channel strategy tied to measurable business objectives such as CPL, CAC, ROAS, or revenue growth
- Ability to manage budgets responsibly and make confident investment trade-offs
- Proven experience mentoring or developing more junior team members
- Clear, direct communicator who can translate performance data into business impact
- Comfort operating in a fast-paced agency environment with multiple stakeholders
Benefits
- performance-based bonus consideration
- comprehensive benefits package
- extended health coverage
- dental coverage
- mental health coverage
- health spending allowance
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