CRM Analyst responsible for managing user communication journeys at OLX's digital marketplace. Collaborating with Product, Tech, and Marketing teams for personalized user engagement.
Responsibilities
Understand and manage the communication journey of users on our platforms;
Implement improvements to existing communication flows and relationship journeys, and to departmental processes;
Manage the calendar of one-off/occasional communications;
Monitor and report on the performance of executed actions;
Identify new communication opportunities through analysis of user behavior patterns;
Understand the conversion funnel and user pain points to effectively design communications that smooth navigation from acquisition to conversion;
Create automated, personalized, and scalable communications;
Actively participate in defining communication strategies for campaigns;
Maintain a strong sense of how we deliver value to our users and how we can help OLX deliver that value increasingly and more effectively.
Requirements
Previous experience in CRM or marketing roles;
Experience with tools for creating, executing, and managing marketing campaigns such as Salesforce Marketing Cloud, Braze, or similar platforms;
Ability to plan and manage CRM campaigns in an organized manner;
Experience analyzing KPIs in the digital market;
Proficiency with Microsoft Office (intermediate Excel);
Experience managing stakeholder relationships to identify opportunities to improve metrics, request creative assets, and source other content for communications;
Desirable: knowledge of HTML;
Analytical mindset and strong problem-solving skills;
Bachelor's degree in Administration, Business, Marketing, Engineering, or related fields.
Benefits
Market-competitive compensation
Health insurance
Dental insurance
Private pension plan
Flexible benefits that adapt to your needs
Meal allowance
Financial counseling
Employee perks/discount club
Home office allowance
Mobility/transportation allowance
Childcare allowance
Life insurance
Extended leave
Wellness and fitness incentives
Payroll-deductible loans with reduced interest rates
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