Hybrid CRM Analyst – Mid Level (B2B)

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About the role

  • CRM Analyst responsible for managing user communication journeys at OLX's digital marketplace. Collaborating with Product, Tech, and Marketing teams for personalized user engagement.

Responsibilities

  • Understand and manage the communication journey of users on our platforms;
  • Implement improvements to existing communication flows and relationship journeys, and to departmental processes;
  • Manage the calendar of one-off/occasional communications;
  • Monitor and report on the performance of executed actions;
  • Identify new communication opportunities through analysis of user behavior patterns;
  • Channel management (email marketing, push, webpush, WhatsApp, in-app/in-browser communication, among others);
  • Understand the conversion funnel and user pain points to effectively design communications that smooth navigation from acquisition to conversion;
  • Create automated, personalized, and scalable communications;
  • Actively participate in defining communication strategies for campaigns;
  • Maintain a strong sense of how we deliver value to our users and how we can help OLX deliver that value increasingly and more effectively.

Requirements

  • Previous experience in CRM or marketing roles;
  • Experience with tools for creating, executing, and managing marketing campaigns such as Salesforce Marketing Cloud, Braze, or similar platforms;
  • Ability to plan and manage CRM campaigns in an organized manner;
  • Experience analyzing KPIs in the digital market;
  • Proficiency with Microsoft Office (intermediate Excel);
  • Experience managing stakeholder relationships to identify opportunities to improve metrics, request creative assets, and source other content for communications;
  • Desirable: knowledge of HTML;
  • Analytical mindset and strong problem-solving skills;
  • Bachelor's degree in Administration, Business, Marketing, Engineering, or related fields.

Benefits

  • Market-competitive compensation
  • Health insurance
  • Dental insurance
  • Private pension plan
  • Flexible benefits that adapt to your needs
  • Meal allowance
  • Financial counseling
  • Employee perks/discount club
  • Home office allowance
  • Mobility/transportation allowance
  • Childcare allowance
  • Life insurance
  • Extended leave
  • Wellness and fitness incentives
  • Payroll-deductible loans with reduced interest rates

Job title

CRM Analyst – Mid Level (B2B)

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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