Hybrid Content & Community Marketing Manager

at Oktopost

• Job title: Content & Community Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Ramat Gan, Israel

About the role

• Content & Community Marketing Manager responsible for scaling content and community strategies at Oktopost. Driving B2B category authority and pipeline through innovative marketing approaches.

Responsibilities

• Define and own Oktopost’s content strategy, aligned to pipeline generation, category positioning, and business goals.
• Plan and execute high-impact content across blogs, whitepapers, eBooks, webinars, events, and campaigns.
• Shift content toward problem-first, search-led, and high-intent topics to capture demand and increase category visibility.
• Lead Oktopost’s organic social strategy (LinkedIn-first), driving engagement and growth among target accounts.
• Manage and scale Oktopost’s employee advocacy programme, increasing participation, reach, and influence across the organisation.
• Partner with leadership and subject matter experts to develop executive thought leadership and increase visibility with key buying groups.
• Build and operate a repeatable distribution system across social, web, email, and syndication to maximise content impact.
• Own the strategy and execution of webinars and events as a scalable demand and engagement programme, driving pipeline progression, audience growth, and community engagement.
• Own Oktopost’s PR strategy and execution, managing external PR agencies and ensuring alignment with messaging and campaigns.
• Develop press releases and proactive media initiatives that shape category narrative and expand share of voice.
• Lead influencer and flagship programmes (Rising 30, B2B Innovation Awards) to strengthen authority and market presence.
• Own the development of original research and reports, turning insights into content, PR, and demand generation assets.
• Build and actively manage Oktopost’s community as a primary growth lever, driving ongoing engagement, advocacy, peer interaction, and long-term retention.
• Lead and grow the Behind the Post podcast, repurposing content across channels.
• Ensure all activity is tracked, attributed, and tied to pipeline and revenue outcomes.
• Build repeatable systems and workflows that scale content, social, and community impact.
• Continuously optimise performance using data, funnel insights, and account-level engagement signals.
• Embed AI into workflows to increase output, speed, and personalisation without compromising quality.
• Manage external agencies and partners, ensuring clear requirements, delivery, and performance standards.
• Success in this role will be measured by increased category visibility, growth in engaged target accounts, and a clear, attributable contribution to pipeline and revenue.

Requirements

• 4+ years of experience in B2B SaaS marketing, focused on content, social, or community, ideally in mid-market or enterprise environments.
• Proven ability to build content strategies that drive pipeline and business outcomes, not just traffic.
• Strong understanding of LinkedIn and B2B social, and how they influence complex buying journeys.
• Experience managing content production and working with SEO and PR agencies.
• Experience owning and running social and employee advocacy programmes.
• Experience in planning and executing webinars or virtual events as demand generation channels.
• Strong writing and storytelling skills, with the ability to communicate complex ideas clearly and effectively.
• Experience working with senior stakeholders to develop thought leadership.
• Hands-on experience using AI tools to improve content creation and workflows.
• Ability to work cross-functionally in a fast-paced environment.
• High attention to detail, strong organisation, and project management skills.
• Excellent communication skills in English (Hebrew is a plus).

Benefits

• Life insurance
• Flexible work arrangements
• Professional development opportunities