Teacher and sports coach providing instruction and coaching for students at Emerson High School. Focused on academic and athletic development in a collaborative educational environment.
About the role
- Product Marketing Senior Lead crafting high-impact narratives for AI products at Salesforce. Collaborating with teams to translate complex technologies into engaging content and strategic storytelling.
Responsibilities
- Write and develop original, high-impact content that translates complex AI and software concepts into:
- Clear, engaging narratives
- Compelling use cases
- Differentiated positioning
- Develop a deep understanding of Salesforce products and platform capabilities to clearly articulate:
- What makes our technology unique
- Why it matters in real-world scenarios
- Identify and develop distinctive story angles that highlight:
- Product innovation
- Real-world applications
- Customer value and outcomes
- The people and process changes required for transformation
- Develop and maintain an editorial calendar grounded in:
- Audience needs
- Product innovation
- Market and competitive insights
- Actively monitor competitor and industry content to:
- Identify narrative gaps and opportunities
- Ensure Salesforce leads, not follows, in defining key topics and positions
- Interview subject matter experts, practitioners, and leaders to:
- Extract insights, lessons learned, and real-world nuance
- Uncover stories that go beyond surface-level success
- Author flagship thought leadership, guides, and long-form content that:
- Builds a repeat audience
- Feels editorial (not promotional)
- Positions Salesforce as a leader in AI and the Agentic Enterprise
- Use AI tools to:
- Generate and refine story ideas
- Accelerate drafting and iteration
- Synthesize complex inputs from multiple stakeholders
- Build scalable tools such as:
- Gems
- Prompt libraries
- Templates
- That enable content creators to:
- Self-serve high-quality content
- Maintain editorial standards
- Create and adapt content across formats, including:
- Blog
- Video
- Social
- Newsletters
- Identify how to tailor stories for:
- Different audiences
- Different channels
- Different levels of technical depth
Requirements
- 6–10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains
- Strong understanding of AI, software, or enterprise technology concepts
- Demonstrated ability to write and publish high-quality, differentiated content that translates technical concepts into compelling narratives
- Strong writing, editing, and storytelling skills
- Proven ability to:
- Develop distinctive story angles
- Interview SMEs and extract meaningful insights
- Translate complex ideas into clear, engaging content
- Experience incorporating competitive and market insights into content strategy
- Experience or strong interest in:
- AI tools for content creation and workflow acceleration
- Building scalable content systems (templates, prompts, frameworks)
- Ability to simplify complex topics into clear, engaging content
- Experience working cross-functionally with product, marketing, and technical teams
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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