Content Analyst creating engaging health and wellness content at Vidalink. Responsible for transforming information into valuable user experiences through various channels.
About the role
- Head of PR, Brand & Content for a leading online pharmacy. Overseeing brand strategy and content marketing to drive awareness and demand.
Responsibilities
- Lead the company’s brand strategy, including identity, positioning, messaging, and brand architecture
- Safeguard and evolve the brand across all touchpoints, ensuring consistent tone of voice and visual identity
- Oversee reputation management, including sentiment monitoring, executive reporting, and crisis communications
- Develop proactive strategies to protect and enhance corporate reputation, including ESG and DEI alignment
- Provide creative leadership across campaigns, guiding designers, writers, and external agencies to deliver impactful work
- Partner with cross‑functional teams to deliver integrated brand, PR, and content initiatives that support commercial goals
- Define and oversee the content strategy across all channels, ensuring a cohesive narrative and high-quality output
- Optimise content for engagement, SEO, and conversion, using analytics to drive continuous improvement
- Lead innovation in content creation, including the adoption of AI tools to increase efficiency and scale
- Manage the approval process for all content to ensure regulatory compliance and brand consistency
- Build, mentor, and inspire a high-performing team, fostering a culture of creativity and collaboration
- Influence senior stakeholders and manage external partners to deliver best‑in‑class brand, PR, and content execution
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, Design or a related discipline; a Master’s is advantageous
- Extensive experience in brand strategy, creative direction, content leadership, or related fields, including experience of managing a team
- Demonstrated ability to deliver impactful brand campaigns and cohesive content strategies
- Strong portfolio showcasing creative direction, brand storytelling, and multi‑channel execution
- Deep understanding of digital marketing, social platforms, and integrated content ecosystems
- Proven ability to inspire, guide, and develop high‑performing creative and content teams
- Highly organised, with strong planning, prioritisation, and project management skills
- Proficient in Asana or comparable workflow and collaboration tools
- Familiarity with healthcare or other regulated industries and their communication requirements
- Ability to drive creative vision while ensuring brand consistency and high‑quality output
- Strong understanding of content strategy, including media, PR, and social distribution channels
- Digitally savvy, with experience using CMS platforms and emerging content technologies
Benefits
- Competitive contributory pension
- Occupational sick pay
- Long-service awards and refer-a-friend bonuses
- Professional registration fees covered (GPhC, NMC, CIPD and more)
- Cycle to Work and Green Car schemes (subject to eligibility)
- Enhanced maternity and paternity pay
- Flexible hybrid working to help balance work and home life
- Private healthcare insurance at discounted rates (Aviva)
- Employee Assistance Programme and in-house mental health support
- Access to discounted gym memberships via Blue Light Card and benefits schemes
- Regular health and wellbeing initiatives
- Strong commitment to CPD, training and professional development
- 25 days’ annual leave, increasing with service
- Buy and sell holiday scheme
- Blue Light Card and employee discount platform
- Exclusive discounts at The Springs, Leeds
- 25% off health & beauty purchases
- 25% off Pharmacy2U Private Online Doctor services
- Regular social events throughout the year
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