Content Analyst creating engaging health and wellness content at Vidalink. Responsible for transforming information into valuable user experiences through various channels.
About the role
- PR & Content Specialist at AdFarm developing strategic PR plans for agriculture and food clients. Establishing media relationships and executing high-quality corporate communications strategies.
Responsibilities
- Develop and execute strategic PR and corporate communications plans for agriculture, food and agri-business clients
- Build and maintain strong relationships with journalists, editors, and opinion contributors across trade, national, and regional media
- Pitch and place stories, including features, op-eds, and executive thought leadership articles
- Draft high-quality press materials, including press releases, media pitches, bylined articles, and executive messaging
- Advise clients on corporate communications strategies, including reputation management and crisis communications
- Identify timely opportunities for media engagement tied to industry trends, policy developments, and market shifts
- Monitor media coverage and provide insights and reporting on PR performance
- Collaborate with internal creative, digital, and strategy teams to ensure integrated campaign execution
Requirements
- 5+ years of experience in public relations or communications, preferably within an agency environment
- Bachelor’s degree in Communications, Public Relations, Journalism, or related field
- Proven experience in corporate communications and executive positioning
- Demonstrated success in earned media and building relationships with journalists
- Familiarity with agriculture, agri-business, food systems, or rural industry is strongly preferred
- Familiarity with non-profit organizations, associations and/or policy work is considered an asset
- Demonstrated relationships with media outlets and journalists. Relationships with B2C media (national + regional) is a strong asset. Relationships with B2C & B2B agriculture media a plus.
- Exceptional writing, editing, and storytelling skills
- Ability to manage multiple clients and deadlines in a fast-paced environment
- Team player and a critical thinker
Benefits
- 3% RRSP contributions on an annual basis
- Health Spending Account
- Health & Cell Phone Reimbursements
- Hybrid working environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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