Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
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Hybrid Performance Marketing Specialist
Posted 3 weeks ago
About the role
- Performance Marketing Specialist driving performance marketing strategy and optimizing campaigns for educational brand partnerships. Collaborating with teams to enhance acquisition strategies and metrics evaluation.
Responsibilities
- Support the Performance Marketing Manager in implementing and optimizing conversion, consideration and awareness performance marketing & advertising campaigns across education brands – driving channel optimisation, effective budget management, and opportunity identification.
- Evaluate the performance of approved conversion, consideration and awareness creative across multiple criteria including relevant response rates, cost/revenue analysis, Cost per Lead, Cost per Acquisition, qualitative key learnings, and overall results.
- Provide rich performance, vertical and competitor insights to the Performance Marketing Managers, Head of Performance, and Marketing Managers in a timely way to equip and enrich the performance marketing data.
- Assess and provide optimization recommendations across performance platforms, ensuring our targeting, messaging and landing page experiences are relevant to campaigns; while also ensuring spend and lead delivery is in line with budget.
- Support the Performance Marketing Manager and Head of Performance Marketing in cultivating a culture of curiosity, innovation and internal capability to support the delivery of outcomes aligned to each specific to each campaign.
- Support in ensuring ad content creation is compelling, relevant, aligned to brand guidelines, and fit for purpose for marketing channels, strategy and audiences, and is utilized effectively.
- Possess a test and learn mindset, presenting rationalized initiatives, and associated methods of reaching the appropriate audiences across the website or marketing channels.
Requirements
- Experience in a performance marketing role including SEM, Social, Video and Display – client or agency side.
- 3+ years’ experience in a performance marketing role – client or agency side.
- Possess a commercial understanding regarding forecasting, budget setting/management and managing to ROI.
- Understanding of campaign measurement/effectiveness for both performance marketing and creative.
- Experience and success in developing and implementing across performance marketing campaigns with measurable results.
- Experience running AB Testing, understanding the metrics that matter, and guardrails required to deliver a fair test.
- Experience in creative/ad-copy planning and creation, data utilisation, value propositioning and storytelling.
- Experience working on and desire to learn about end-to-end campaign development from awareness through to onsite lead capture and sales conversion.
- Constantly curious, creative and forward-thinking, with a passion for exploring new ideas and approaches, learning from internal stakeholders and platform partners through training provisions.
- Ability to work within in a dynamic environment and manage multiple priorities effectively.
- Ideally an MBA, master’s degree in marketing, a bachelor’s degree at minimum
Benefits
- **About OES **
- OES is a vibrant and values-led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student-focused, innovative, and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.
- **Company Culture & Values **
- We are a people-focused organization with a culture built around collaboration, connection, and working together toward one common goal. Our vibrant, values-led culture is grounded in four core principles that guide everything we do:
- **Passion and Perseverance:** We love what we do (even though it’s not always easy) and take pride in creating transformative learning experiences. We bring a ‘can-do’ attitude to our work, tackling challenges and inspiring others.
- **Teamwork:** We operate as cross-functional teams globally with trust and respect, celebrating success. We have fun while we work and enjoy collaborating with each other and OES partners.
- **Agility and Innovation:** We are innovative, lateral thinkers who use our skills to do things better for our students. We thrive in ambiguity, embrace change and challenge conventional thinking.
- **Integrity:** We do what’s right, and what we say we will do, every time. We value a culture of respectful feedback and believe that respect trumps harmony.
- **These are some of the perks you can expect when you join the team:**
- Employee Assistance Program (EAP)
- Medical allowance
- Commute allowance
- Flexible work for genuine career-life fit
- A healthy and supportive company culture
- Generous annual leave
- Paid maternity and paternity benefits
- Study leave
- Professional development and mentoring
- Construct Culture Club events
- Company funded lunch and drinks every 6 weeks
- **Policy T&Cs apply for certain benefits*
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